Theobroma, Ruby on Flax
This chocolate-lovers design was created as a collaboration with iconic American kitchen and food brand Williams Sonoma. The goal for this collaboration with Williams Sonoma was to depict the complex web of life surrounding the crop that gives us chocolate, Theobroma cacao. No species exists in isolation and the “food of the gods” is grown best in natural agroforestry systems, where diverse trees provide shade and fallen leaves create microhabitats, enabling a great multitude of species to thrive.
The design celebrates the Cocoa & Forests Initiative which is all about this approach: agroforestry, environmental stewardship and the prevention of deforestation. The many details in this design together signify the web of life in which cacao can thrive. From the pods and tiny flowers themselves to the delicately-patterned red cracker butterfly flits in a shaft of sunlight, observed by its main predator, a small but fierce bird called the rufous-tailed jacamar.
The design highlights some of the many species with which Theobroma cacao is interconnected in mixed agroforestry systems. For example, there are the cocoa pods with their variable colors, the leaves in all stages including fallen on the forest floor, the tiny flowers, and fictional flowers as symbolic representation of the pollinators. Many other species fly about like the rufus-tailed jacamar, the rufus vented chachalaca, the red cracker and blushing phantom butterflies. On the forest floor we have the dotted reed frog, ringed caecilian, leaf-footed Corrie bug and the elegant fern, Asplenium cuspidatum. A web of diverse life.
• Each roll is 27.6" x 10.9 yards
• Repeat: 18.4", half drop
• Printed to order, 2-3 week lead time.
• The designs are printed on Uncoated Non-woven 147gsm. This design will also be available on Coated Non-woven 147gsm. The uncoated wallpaper has a matt finish and vibrant but gentle, muted colors. The Coated wallpaper has a slight shine, is more wipeable and has deeper colors.
• Fire certified for both Europe and the USA. Classified to BS En 13501-1-1:2002, class B, s1, d0
Multi colored illustration on a dark background
Newton Paisley designs tell the stories of endangered and neglected species, whilst rejoicing in their extraordinary diversity and beauty. Their mission is to celebrate nature and inspiring people to create beautiful, biophilic home-habitats. As reported by Pattern Observer, flora and fauna make up fully 70% of the textile design market across fashion and home interiors, yet often these designs are lick-and-stick or lacking context in the natural world. Newton Paisley designs are different – full of geeky specificity, authenticity, narrative, love…. Each design tells stories of neglected and endangered species, and, even better, contributes towards the preservation of critical wild habitat.