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The Pattern Collective

Kelsey Proud

Renowned interiors stylist Danielle Proud and fashion favorite Jonathan Kelsey have joined forces to create a new interiors label, Kelsey Proud. Their first collection, launching this spring includes wallpapers, cushions and dinnerware. Drawing on a number of oriental influences such as antique chinoiserie, tattoo art and the friezes on Hindu temples, the collection has already created a buzz amongst industry friends.

Jonathan a well-known a shoe designer, started his illustrious career at Jimmy Choo, he then went on to create collections for Mulberry, Pucci and Luella before founding his own label. His shoes have sold around the world, and have garnered the attention of famous names from Kylie to Alexa Chung and Amy Winehouse. His work has been featured in magazines such as Vogue, Harpers, Pop and Dazed.

Danielle an interiors stylist, journalist and broadcaster has designed schemes for spaces ranging from a listed Bloomsbury townhouse to a 5000 person nightclub. She was the interiors correspondent for the Sunday Times Style magazine and resident interior designer on This Morning. She also runs her own successful business, House Proud, and is the author of a book on the new craft movement.

The pair met whilst studying design at Central St Martins and formed a friendship that has finally drawn their creative talents together. The range has been a labour of love and the duo can't wait to launch and begin work on the next collection.

The design duo are proud to be manufacturing all of their products in the UK.