Juliet graduated from Edinburgh College Of Art in Printed Textiles for Interior Furnishings in 2009 and then secured a position at de Gournay, in their flagship store in London, as sales manager.  She soon learnt of the specific high-end demands for interior decoration on a global scale and after successfully gaining the knowledge and client relationships she needed in sales and production, Juliet decided to utilize her wealth of experience in the industry and in 2013 established Juliet Travers Ltd.

After the successful launch of the debut Safari wallpaper collection at Decorex 2013, Juliet released a selection of corresponding soft furnishing linen fabrics and decorative cushions the following year at Decorex 2014. 

The Safari collection takes you on a journey through East Africa exploring some of the most varied wildlife found on the continent and all the designs stem from Juliet's own hand drawings, using mixed media materials to create life like textures and tones of the wildlife. Our goal is to ensure our papers and fabrics appear hand painted. Our fabrics are digitally printed on fine linen and our wallpapers are made using the gravure technique, which is a world-class printing method for achieving maximum detail and tone.

An important part of the brand’s ethos is to supply the best quality products whilst also supporting the British manufacturing industry. Juliet has therefore worked closely with specialist UK companies to achieve the highest quality of manufacturing throughout the product range.