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The Pattern Collective

Good & Craft

The colourful textile studio Good & Craft, established by Danja Good, is located in the trendy area of Clerkenwell in London.  With great love for colours and sensual textures we create innovative prints and exceptional textures for fashion and interior collections.The vibrant prints, which are highly rich in details, create a whole own world on every fabric. ​

Danja Good who grew up in Switzerland - a country renowned for high-end fabric factories -  discovered her love for prints during her education in fashion design. Her passion for prints led Danja to London where she successfully graduated with a Master of Arts (MA) in sustainable textile design from University of the Arts London in 2015.