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The Pattern Collective

Daniel Rozensztroch for NLXL

Daniel Rozensztroch is artistic director at Merci, where he selects and manages the image of the famed concept store, he is editorial adviser to leading French interior magazine Marie Claire Maison and designer and collector of objects. He has written numerous books devoted to the art of living and household objects. 

He does not think of himself as a collector, because a collector is able to devote his entire life to one type of object and does not budge. What interests him is the object in a general manner, through it's function, it's history, it's origin and it's simplicity. Almost it's banality. The collection gives meaning to his research and it comforts him in his choice. 

The idea of a wallpaper collection arose when NLXL founder Rick Vintage talked about Daniel's obsession with everyday objects: "Collecting allows me to understand everything about the object: the meaning of the  object, the aesthetics of the object and the use of the object. By continuing to hunt, I realize that I have three that are different - and then spontaneously this makes me look at the object in a different light. I realize that there is a variety, differences and similarities. As a whole the discussion becomes different -  a vocabulary created. When you have ten, twenty, thirty, it becomes spectacular. Among my collections, there are hangers, brushes, wire objects (a collection that I'm very attached to). Often we realize that we know very little about these humble objects, nobody has ever been interested. And yet they are the results of anonymous work, an artisan, a designer and they also reflect a development of society. My quest is to feed and educate myself. It's a story that at the beginning I new very little about, I discovered it and then at some point my job is finished: I produced a book, an exhibition, an exhibition that travels. i am a person whose interests are endless" says Daniel Rozensztroch.